Organizational Culture and the Success of Corporate Sustainability Initiatives: an Empirical Analysis Using the Competing Values Framework

In the past decade, companies have increasingly realized that environmental sustainability is critical to their long-term profitability. As global population grows and demand for goods and services increases, companies are challenged to more efficiently use a finite base of natural resources. While many companies are successfully reducing their environmental impacts through a variety of on-the-ground initiatives, other companies are struggling to move in a more sustainable direction. Even within a single company, some sustainability initiatives may be successful while others prove less successful.